Chris Gutierrez, CBI

Personal Experience

Chris Gutierrez has been actively selling businesses in Central Florida since 2005. He is based in Lakeland, FL and affiliated with Southshore Advisory Partners dba VR Business Sales in Tampa. He has been a consistent top producer worldwide in the VR network for many years. He gets the job done for his clients!

He has facilitated over 100 transactions, large and small across numerous industries.

Professional Designations:

  • CM&AP (Certified Merger & Acquisition Professional) – Kennesaw State University
  • CBI (Certified Business Intermediary) – International Business Broker Association
  • Candidate for Certified Business Appraiser – International Society of Business Appraisers
  • Master’s in finance – Georgia State University
  • Bachelor of Science – Finance – University of Florida

Chris Gutierrez is different from the average Business Broker in many ways, mainly from his perspective as both a business buyer and a seller. He has purchased, raised capital for, and sold a number of his own businesses. He has lived this process and has walked in the business owner’s shoes, so he can see things from the owner’s and the buyer’s perspective. His promise to his clients is that he will give you his honest advice, whether it is best to sell, hold, delay, or close shop. It is this honesty and integrity that keeps his clients returning over and over.

Please contact Chris via phone, email, or the website form for a confidential consultation about selling or buying a business. He specializes in deals sized between 500,000 and 10,000,000, generally businesses that are larger than main street but smaller than those handled by investment banks. Our team includes licensed Real Estate brokers that can handle the sale of commercial property as well.  If your company doesn’t fit these criteria, Chris may be able to still offer advice or provide the name of another Business Broker that would better suit your business size. He has a great network of other brokers, lenders, CPA’s, and attorneys that are available to assist all types of clients.  Chris can be reached via email at

My Testimonials

My father and I have been working with Chris since July of 2015, when we acquired our first business together with him. The acquisition process was a long 6 months, but Chris and his team made the experience easier by being diligent with communications and finding creative solutions when issues arose. Even after the acquisition, Chris stayed on board with us to ensure open communication with the previous owners which helped us tremendously through the transition process. Two years later, our business is thriving and we are still working with Chris to find new business opportunities. We can't thank Chris and his team enough for everything they have done. We are glad to have a great partner and friend in the industry who we can trust and who continues to help us grow our businesses.
McKibben Powersport Honda
I decided to sell one of the divisions of my company and initially started off by listing it on an online website. Chris contacted me and was able to connect me with an interested buyer who he had a relationship with. Selling a company can be a challenging experience, but Chris excelled at putting a deal together that was in both parites interest and then made the process smooth and easy. Any time there were points where the deal was getting stuck, Chris was able to find creative solutions to keep things moving forward and bring about a closing. He is a skilled and artful negotiator.
In 2011 I met Chris while he was representing a company for sale that I ended up purchasing. I was extremely impressed with his professionalism, his negotiating skills, and his ability to quantify data and help steer the transaction. Chris and I continued to stay in contact even after the transaction was completed. Years later, Chris had the foresight to see that one the competitors of the business I had purchased was for sale, and called me to discuss the benefits of my owning this other business. Chris represented ME this time, as the buyer's agent. He negotiated a deal that I did not think could happen! More than once when my deal was going sideways, Chris was able to reframe, reanalyze, and redirect all the parties involved. You will not find a more competent business broker. As a business entrepreneur, I've interviewed many brokers over the years, and Chris by far is in a league by himself. His competency and clarity are what truly stand out. You realize very quickly when speaking with him he has done this many times and knows how to get it done. I plan to continue to stay in contact with Chris as he is truly an asset in my entrepreneurial endeavors.
I have worked with Chris Gutierrez on a number of acquisitions in the coin laundry industry. Chris helped me acquire my first set of 7 locations over 6 years ago in a challenging and complex transaction. Since that time, he has helped us acquire 10 more locations in 3 transactions. Through these acquisitions our company has become one of the largest coin laundry operators in the Southeast US. We continue to consult with him on an ongoing basis as we identify other opportunities for growth. His creative deal-making approach and valuable insights have been instrumental in putting together great acquisitions for our company that we have substantially profited from.
Tavoir Ventures
I worked with Chris during my search to acquire a business in SW Florida. After talking with numerous brokers/advisors throughout the state, it became clear to me there are very few who are able to provide a comprehensive and knowledgeable advisory service, combined with in-depth financial skills. Chris is highly professional, financially astute, and understands the dynamics of getting a deal through to completion. Chris would be my first call whether buying or selling a business. He earned his role as my trusted advisor.
Blue Wing Partners & SSTM
Chris, This is just a short note to thank you and your team for a job well done in helping us sell our company in Auburndale, FL. You were professional and extremely reliable in all aspects of the sale and certainly helped to make the transition a smooth one. We wouldn’t hesitate to call on you again if we are looking to sell one of our other companies. Doing business with you was a pleasure.
International Enterprises Inc.
Chris, Thank you so much for all your hard work and dedication.
G. & S. Guthrie
Guardian Pools

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